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WHAT IT'S ALL ABOUT
Passed up for promotion.
.
His girlfriend broke up with him and stole all his furniture.
.
All Chris has left is four empty ice cube trays, a twenty-three page letter (front and back),
and an annoying friend Jay.
.
Separately, they are nothing.
.
Together, they aren't much more.
.
Nonetheless, they shall embark on an adventure to discover
the Greatest Beer of All Time.
.
They shall mostly fail.
.
It will be completely obvious to everyone.
.
And yet, they shall be worshipped by the beersicle sucking townsfolk.
They shall conquer the Evil Doppelganger, befriend the vegetarian Crunchy Bitch, and survive an
hour in prison.
.
The bar bill will be huge.
The line for the bathroom, more huge.
.
But in the end, at least there will still be incriminating photos.
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THE HOLY ALE DEFINED
The Holy Ale
is not JUST a beer.
It's a mindset.
.
It's an attitude.
.
Forget about the forest and the trees.
Screw the big picture.
.
The Holy Ale is what keeps you going when you find yourself
caught in the muck of everything that annoys you.
.
Forget the details of your life for a moment.
Forget the flat tire.
To hell with the fax machine.
Screw the fact that last years bonus was a thank-you card and a hersey's kiss.
Those things don't matter.
Not right now.
.
You've got a freshly tapped beer in your hands.
In a frozen glass.
And the
Holy Ale is always more than half full.
.
It's the here. It's the now.
It's making friends, hitting it off, and the perfect song on the jukebox.
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It's the eight ball in the corner pocket, the wet t-shirt contest, and a bottomless bucket of fries.
.
It's watching your friend fly off the mechanical bull.
And the girl in the cowboy hat that climbs on next.
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In short, it's everything you need it to be.
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